This paper aims to present a framework to analyse whether information published on social media is accessible for people with disabilities (PwD), namely, visual and hearing disabilities, with an application to a music festival.,The methodology used in this exploratory study consists of establishing a recommended framework to assess social media accessibility for PwD, especially for people with visual and hearing disabilities (PwVHD), and analyse, through an observation grid, if the information published on the official pages of the “Rock in Rio Lisboa” music festival on Facebook, Instagram, Twitter and YouTube is accessible for this target audience.,The results indicate that, although the Rock in Rio Lisboa music festival is promoted as a festival for all, posts on social media are not accessible for people with visual and/or hearing disabilities and do not meet most of the defined parameters established in the proposed assessment framework.,Social media accessibility has not been analysed in previous research in the tourism context. This paper aims to fill in the void by establishing criteria and parameters that can serve as a basis for a framework for accessibility assessment in social media for PwVHD.

中文翻译：

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评估社交媒体的可访问性：新葡京音乐节的“摇滚”案例

视障和/或听障人士无法访问社交媒体上的帖子，并且不符合建议的评估框架中建立的大多数定义参数。以前的研究并未在旅游环境中分析社交媒体的可访问性。本文旨在通过建立标准和参数来填补空白，这些标准和参数可以作为PwVHD社交媒体可访问性评估框架的基础。