The present study aims to investigate resident attendees' perceptions and attitudes towards a traditional cultural festival. It further clusters the attendees and identifies the profiles of each cluster based on its demographic, attitudinal and behavioral variables.,The Drunken Dragon Festival, a traditional cultural festival in Macao SAR, which has been embedded in the local community for about a century, is used as a case. Data collected from 378 residents on the day of the festival were factor analyzed and then grouped by using cluster analysis.,A two-cluster solution revealed that the two groups, overall, had distinct demographic characteristics and had somewhat different perceptions and attitudes towards the festival.,The results not only show the overall perceptions of the Drunken Dragon Festival among the resident attendees, but they also imply that the government and the organizers need to communicate with and involve the two resident attendee clusters differently.,This study is one of the first attempts to investigate the residents' attitudes towards the transformational development of a traditional cultural festival as an effort to ensure the viability of intangible cultural heritage and to utilize it as a tourism resource.

中文翻译：

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澳门醉酒节的居民：聚类分析

本研究旨在调查居民参与者对传统文化节的看法和态度。它进一步将参与者聚类，并根据其人口统计，态度和行为变量来确定每个聚类的概况。澳门特区的传统文化节醉龙节已在当地社区扎根了一个多世纪。用作案例。对节日当天从378名居民那里收集的数据进行因子分析，然后使用聚类分析进行分组。一个两类解决方案表明，这两组总体上具有不同的人口统计学特征，对节日的看法和态度也有所不同结果不仅显示了居民参与者对醉酒节的总体看法，