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Social benefits valuation of hosting non-mega sporting events
International Journal of Event and Festival Management Pub Date : 2020-06-03 , DOI: 10.1108/ijefm-11-2019-0057
Krystian Zawadzki

In the study, an attempt was made to estimate the social benefits resulting from three non-mega sporting events organized in Ergo Arena located on the border of two cities in Poland. By attributing a value to intangible social benefits, the intangible effect was determined and compared to the expenditure incurred in the construction of Ergo Arena Hall.,In order to value social intangible effects of three non-mega sporting events the Contingent Valuation Method was applied. Each time, the Contingent Valuation Method study covered the area of the two cities: Gdansk and Sopot and was conducted on a sample of 500 people – 250 per city. The mean values of Willingness-to-Pay were used in order to obtain aggregate values of intangible benefits. Finally, the aggregate results were compared to expenditure incurred in connection with the construction of Ergo Arena Hall.,It appeared that intangible effects were eagerly valued by the residents of Gdansk and Sopot. The aggregated value of all three sporting events was estimated at PLN 8.8 million. The obtained results question the equal share of both cities in financing but confirm that under certain circumstances, hosting non-mega sporting events may justify the use of public funds. In the case of the two cities, the reasonable reason for the employment of public means is the size of Gdansk compared to Sopot.,The paper fulfils the research gap which arises regarding Willingness-to-Pay in estimating the intangible social effects of non-mega sporting events and considering these effects in the net effect valuation. The findings have implications for policy makers since they show to what extent it may be justified to use public means in order to host non-mega sporting events.

中文翻译:

举办非大型体育赛事的社会效益评估

在这项研究中,我们试图估算在波兰两个城市的边界处的Ergo Arena举办的三场非大型体育赛事所带来的社会效益。通过将价值归因于无形的社会利益,确定了无形的影响,并将其与建设Ergo Arena Hall所产生的支出进行了比较。为了评估三个非大型体育赛事的社会无形影响,使用了或有评估法。每次,“或有估值方法”研究都覆盖了格但斯克和索波特这两个城市,并以500人为样本,每个城市250人。使用支付意愿的平均值来获得无形收益的合计值。最后,将总结果与建造Ergo Arena Hall所产生的支出进行了比较。看来,格但斯克和索波特的居民急切地评价了无形的影响。这三项体育赛事的总价值估计为880万兹罗提。获得的结果质疑两个城市在融资中的平等份额,但证实在某些情况下举办非大型体育赛事可能有理由使用公共资金。就这两个城市而言,使用公共手段的合理原因是格但斯克与索波特相比的规模。本文弥补了在估计非意愿的无形社会影响方面,支付意愿方面的研究差距。大型体育赛事,并在净价值评估中考虑这些影响。
更新日期:2020-06-03
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