The purpose of this research paper is to examine whether enduring involvement theory plays a role in predicting craft beer and food festival visitors' experience of the festivalscape. Though craft beer and brewing is a growing area of research, there has been limited studies and theory application in this area. Around the world, craft breweries are increasing in number and producing more unique styles of beer as the demand for craft beer increases. Craft beer consumers visit many of these breweries and are attracted to craft beer festivals in which they can sample multiple local, regional, national and international craft beers.,A quantitative methodology was used based on data collected at the site of the festival. Researchers collected 204 useable surveys from visitors attending the North Miami Brewfest in North Miami, Florida, USA. Structural equation modeling was employed to examine the relationships among enduring involvement, festivalscape, satisfaction, revisit intention and word-of-mouth.,The results revealed that enduring involvement is significant in predicting all four factors of festivalscape (food/beverage quality, convenience, facility and festival staff). The festivalscape factors facility, food quality and festival staff predicted festival attendee satisfaction which in turn predicted both revisit intention and word-of-mouth. However, the festivalscape factor convenience did not influence satisfaction.,The authors surveyed only one festival in one region in South Florida. Further studies can survey multiple festivals in multiple regions to increase the generalizability of the research model. Enduring involvement theory could be applied to other niche areas in hospitality and tourism in the future (in addition to craft beer tourism).,Craft beer festival organizers should appeal to craft beer clubs, breweries and publications to attract those with a commitment to the craft beer industry to their event. People with an enduring, lasting commitment to craft beer are more likely to have a positive experience of the festivalscape at the event. Lastly, festival organizers should focus on the festivalscape factors facility, festival staff and food and beverage quality to influence satisfaction at the event.,This project applies enduring involvement theory in a festival setting. The research is further unique by adding enduring involvement as a predictor of festivalscape experience.

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持续参与理论在精酿啤酒和美食节成功模式发展中的应用

本研究的目的是检验持久参与理论是否可以预测精酿啤酒和美食节游客的节日景象。尽管精酿啤酒和酿造是一个不断发展的研究领域，但在该领域研究和理论应用仍然有限。在世界各地，随着对精酿啤酒的需求增加，精酿啤酒厂的数量也在增加，并生产出更多独特风格的啤酒。精酿啤酒的消费者访问了许多这样的啤酒厂，并被精酿啤酒节所吸引，在那里他们可以品尝多种本地，区域，国家和国际精酿啤酒。根据节日现场收集的数据，采用了定量方法。研究人员从参加美国佛罗里达州北迈阿密市北迈阿密啤酒节的访客那里收集了204份有用的调查。通过结构方程模型研究了持久参与，节日气氛，满意度，重访意向和口碑之间的关系。结果表明，持久参与对预测节日景观的所有四个因素（食物/饮料质量，便利性，设施和节日人员）。节日景观的设施，食品质量和节日工作人员可以预测节日参与者的满意度，进而可以预测出重访的意图和口碑。然而，节日景观因素的便利性并没有影响满意度。作者只调查了南佛罗里达州一个地区的一个节日。进一步的研究可以调查多个地区的多个节日，以提高研究模型的可推广性。持久参与理论将来可能会应用于酒店和旅游业的其他细分领域（除了精酿啤酒旅游）。精酿啤酒节的组织者应呼吁精酿啤酒俱乐部，酿酒厂和出版物来吸引那些对精酿啤酒有承诺的人啤酒行业的盛会。对精酿啤酒有持久，持久承诺的人们更有可能在活动中对节庆活动有积极的体验。最后，节日组织者应关注节日景观要素设施，节日工作人员以及食品和饮料质量，以影响活动的满意度。该项目在节日环境中运用了持久参与理论。通过增加持续参与作为节日景观体验的预测指标，该研究更加独特。