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Accessibility all areas? UK live music industry perceptions of current practice and Information and Communication Technology improvements to accessibility for music festival attendees who are deaf or disabled
International Journal of Event and Festival Management Pub Date : 2020-02-11 , DOI: 10.1108/ijefm-03-2019-0022
Adrian Bossey

This paper responds to a range of theory and industry reporting, to provide an informed narrative which explores the current state of accessibility at UK festivals for people who are Deaf or disabled and the potential implications of developments in ICT for enhancing design, marketing, operations and performances across all phases of festival delivery, in order to improve inclusivity and accessibility. To this end, the paper addresses the following question: What do representatives of the UK live music industry perceive as barriers to accessibility and exemplars of current best practice for music festival attendees who are Deaf or disabled? What do representatives of the UK live music industry consider as the role of ICT to increase accessibility for music festival attendees who are Deaf or disabled?,Primary research focused on supply-side considerations with a sample group of 10 UK live music industry professionals. The scope of the research was limited geographically to England and by artform to open-air music festivals, venues which host some music festival provision and a Sector Support Organisation. Open questions elucidated qualitative information around; awareness of accessibility and inclusivity initiatives; potential for co-creation; non-digital improvements; current technological influences; and potential digital futures for accessible “live” experiences. A conceptual framework was constructed and semi-structured face-to-face interviews were carried out with six respondents, and four respondents completed a structured, self-administered e-mail questionnaire.,Findings include: ICT can facilitate enhanced dialogue with existing and potential audience members who are Deaf or disabled to both; reduce existing social exclusion (Duffy et al., 2019) and improve the visitor experience for all attendees. All respondents agreed that physical enhancements are important and some mentioned communications and customer care. Respondents reported increasingly ambitious usages of ICT at music festivals, which may support suggestions of a virtual experience trend (Robertson et al., 2015). Online ticketing systems have potential to grant equal functionality to people who are Deaf or disabled, as recommended by the Department for Culture, Media & Sport (2015). Respondents broadly welcomed the potential for positive impacts of ICT on increasingly accessible live experiences at music festivals which retained a sense of authenticity and “liveness”. Challenges around “as live” ICT-derived experiences were identified including risks of creating second-class experiences for Deaf and disabled attendees.,The limitations of this case study include the small sample size and limited scope.,Promoters should: consider further developing the co-creation of accessibility initiatives, utilising ICT to both deliver improvements and engage with potential audience members who are Deaf or disabled. Seek to pro-actively recruit staff members who are Deaf or disabled and significantly increase their programming of performers who are Deaf or disabled. Consider reviewing their ticketing processes for music festivals, to identify accessibility challenges for audience members and implement appropriate ICT-based solutions. Consider maximising accessibility benefits for audience members who are Deaf or disabled from existing ICT provision on site and explore additional bespoke ICT solutions at music festivals.,Adopting the best practices described across the festival sector may improve inclusivity for disabled people at music festivals and other events. Event management educators should consider reviewing provision to ensure that best practice is embedded around accessibility for audience members who are Deaf or disabled. Additional public funding should be provided to drive ICT-derived improvements to accessibility for audience members who are Deaf or disabled at smaller-scale music festivals. Further research should be considered around inclusive approaches to digital experiences within a music festival environment for audience members who are Deaf or disabled and tensions between accessibility and notions of “liveness”.,The “snapshot” of digital aspects of accessibility at UK festivals within this research is of particular value due to paucity of other research in this area, and it's narrative from varied industry professionals. The paper makes recommendations to promoters, academics and public funders, to attempt to advance inclusion (or at least to mitigate current exclusion) and identify directions for future research into accessible digital experiences at music festivals for people who are Deaf or disabled.

中文翻译:

所有区域的可达性?英国现场音乐界对当前做法的看法以及信息和通信技术的改进,使聋哑人或音乐节参加者的可及性得到改善

本文回应了一系列理论和行业报告,提供了一个内容丰富的叙述,探讨了聋人或残障人士在英国音乐节上无障碍获取的现状,以及信息通信技术的发展对增强设计,营销,运营和运营的潜在影响。在节日交付的所有阶段进行表演,以提高包容性和可及性。为此,本文解决了以下问题:英国现场音乐行业的代表认为聋哑或残疾人音乐节参加者的可及性障碍和当前最佳实践的范例是什么?英国现场音乐行业的代表认为,ICT对于增加聋人或残疾人音乐节参加者的可及性的作用是什么?,初步研究的重点是与供应方有关的考虑,该研究由10位英国现场音乐行业专业人员组成的样本小组进行。研究范围在地理上仅限于英格兰,并通过艺术形式限于露天音乐节,举办一些音乐节活动的场所以及部门支持组织。开放性问题阐明了周围的定性信息;对可及性和包容性举措的意识;共同创造的潜力;非数字化改进;当前的技术影响;以及潜在的数字未来,以提供可访问的“实时”体验。构建了概念框架,并与六名受访者进行了半结构化的面对面访谈,其中四名受访者完成了结构化,自我管理的电子邮件调查问卷。调查结果包括:信息通信技术可以促进与聋人或残疾人士的现有和潜在受众成员的对话;减少现有的社会排斥(Duffy等,2019)并改善所有与会者的访客体验。所有受访者都认为,身体上的提升很重要,其中一些提到沟通和客户服务。受访者报告说,音乐节上对ICT的使用越来越雄心勃勃,这可能支持有关虚拟体验趋势的建议(Robertson等,2015)。根据文化,媒体和体育部(2015)的建议,在线票务系统有潜力为聋人或残疾人士提供同等的功能。受访者普遍欢迎信息通信技术对音乐节上越来越可访问的现场体验产生积极影响的潜力,音乐节保留了真实感和“生动性”。确定了围绕“活着”的ICT体验的挑战,包括为聋人和残障人士提供一流体验的风险。本案例研究的局限性包括样本量小,范围有限。推广者应:考虑进一步发展共同创建无障碍举措,利用ICT来改善并与潜在的聋人或残疾人观众互动。寻求积极招募聋人或残疾人士的工作人员,并大大增加他们对聋人或残疾人士表演者的计划。考虑审查其音乐节的票务流程,为受众成员确定无障碍挑战并实施适当的基于ICT的解决方案。考虑为聋哑或残障听众提供最大的无障碍获取机会,使他们无法在现场使用现有的ICT技术,并在音乐节上探索定制的ICT解决方案。采用在音乐节上描述的最佳做法可能会提高音乐节和其他活动中残疾人的包容性。活动管理教育者应考虑审查规定,以确保最佳实践体现在聋哑或残疾人观众的可访问性周围。应该提供更多的公共资金,以推动基于ICT的技术的改进,以使规模较小的音乐节上的失聪或残疾听众能更容易获得音乐。应考虑围绕音乐节环境中针对聋哑或残障观众以及可访问性与“生动性”概念之间的张力之间的数字体验的包容性方法进行进一步研究。在此期间,英国音乐节中可访问性的数字方面的“快照”由于该领域其他研究的匮乏,该研究具有特别的价值,并且来自不同的行业专业人士。该文件向推广者,学术界和公共资助者提出建议,以试图促进包容性(或至少减轻当前的排斥性),并确定未来研究方向,以研究聋人或残疾人在音乐节上获得的数字体验。
更新日期:2020-02-11
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