Human branding has become an essential issue in political marketing. It is exemplified in the election of American Presidents. This paper examines the American experience to suggest a typology of human branding that may apply in both presidential and other political systems. It examines examples of presidential human brands from George Washington on but, given significant changes to electoral procedures, concentrates on first-time successful presidential candidates since 1901. The fourfold typology offers an interrelated set of ideal types that will augment the analysis of human branding. It is applied to presidents when they take up office rather than after serving. The typology draws on the source of primary brand association and relation to the core political system of each politician.

中文翻译：

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以人为烙印进行竞选活动：与美国总统联系

人的品牌已经成为政治营销中的重要问题。它是在美国总统选举为例。本文考察了美国的经验，提出了可能适用于总统和其他政治体系的人类品牌分类学。它研究自1901年以来，从乔治·华盛顿总统人类品牌上，但是，对选举程序给出显著的变化，在第一次成功的总统候选人精矿例子的四倍类型学提供了一个相互关联的一套理想的类型，这将增加人体品牌的分析。它适用于总统就职而不是任职后的总统。类型学借鉴了主要品牌联想的来源以及与每个政治人物的核心政治体系的关系。