ABSTRACT

A majority of leisure travelers (79%) learn about food and drink when they visit a destination (Stone, M. J., Migacz, S., Garibaldi, R., Stein, N., & Wolf, E. (2020a). 2020 State of the Food Travel Industry Report. Portland, OR: World Food Travel Association). In addition, it has been suggested that food tourism supports regional identities while providing insight into a region’s distinct character and culture (Jones, A., & Jenkins, I. (2003). A Taste of Wales–Blas Ar Gymru’: institutional malaise in promoting Welsh food tourism products. In A.-M. Hjalager, & G. Richards (Eds.), Tourism and gastronomy (pp. 129–145). Routledge). Although food tourism has been suggested to contribute to adding value to the travel experience while facilitating cultural sustainability, very little has been written about the development of a multi-stakeholder strategy aimed to increase food knowledge among young residents, which may help to sustain local traditions and provide benefits to tourism providers. Building on stakeholder theory, fifty-five tourism stakeholders from 29 countries provided their expert recommendations for how destinations can get younger residents more interested in food and beverage. These recommendations were coded and classified into five categories, which could be used to develop a food tourism educational strategy: (1) education / formal education; (2) hands-on experiences and activities; (3) create awareness; (4) career, job, or entrepreneurship opportunities; and (5) connections with global or local issues. Expert stakeholders also recommended conducting a comprehensive assessment of local offerings before putting specific, long-term strategies into place.

摘要

大多数休闲旅行者 (79%) 在访问目的地时会了解食物和饮料（Stone, MJ, Migacz, S., Garibaldi, R., Stein, N., & Wolf, E. (2020a)。2020 State食品旅游行业报告。波特兰，俄勒冈州：世界食品旅游协会）。此外，有人提出，美食旅游支持地区身份认同，同时提供对地区独特特征和文化的洞察力（Jones, A., & Jenkins, I. (2003). A Taste of Wales–Blas Ar Gymru'：机构萎靡不振推广威尔士美食旅游产品。在 A.-M. Hjalager, & G. Richards (Eds.),旅游和美食（第 129-145 页）。劳特利奇）。尽管有人建议美食旅游有助于增加旅行体验的价值，同时促进文化的可持续性，但很少有关于制定旨在增加年轻居民的食物知识的多方利益相关者战略的文章，这可能有助于维持当地传统并为旅游提供者提供利益。基于利益相关者理论，来自 29 个国家的 55 名旅游利益相关者就目的地如何让年轻居民对食品和饮料更感兴趣提供了专家建议。这些建议被编码并分为五类，可用于制定美食旅游教育战略：（1）教育/正规教育；(2) 实践经验和活动；(3) 创造意识；(4) 事业、工作、或创业机会；(5) 与全球或地方问题的联系。专家利益相关者还建议在制定具体的长期战略之前对当地产品进行全面评估。