Market orientation has been presented as an important predictor of business performance, and it is presumed to contribute to long-term success in both profit-oriented and non-profit enterprises. Similarly, entrepreneurial orientation is a concept that has been widely applied to business firms but has not been empirically tested in social enterprises. Moreover, the literature does not present a widely accepted and tested conceptual model relating entrepreneurial orientation, market orientation and performance, in the realm of social enterprises. In order to fill this gap, this research assesses how these strategic orientations affect social and economic performance in the setting of social enterprises. Structural equation modeling was used as a means to analyze the hypothesized relationships. After testing the model on a sample of 805 Portuguese social enterprises, the findings show that both social entrepreneurship and market orientations significantly impact social performance. The results also indicate that market orientation mediates the effect of social entrepreneurship orientation on the performance of social enterprises.

中文翻译：

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社会企业绩效：市场和社会创业导向的作用

市场导向已被视为业务绩效的重要预测指标，并被认为有助于盈利导向型和非盈利性企业的长期成功。同样，创业导向是一个广泛应用于商业公司的概念，但尚未在社会企业中进行实证检验。此外，在社会企业领域，文献没有提出一个广泛接受和测试的概念模型，涉及企业家导向、市场导向和绩效。为了填补这一空白，本研究评估了这些战略方向如何影响社会企业环境中的社会和经济绩效。结构方程模型被用作分析假设关系的一种手段。在对 805 家葡萄牙社会企业的样本进行测试后，结果表明社会企业家精神和市场导向都显着影响社会绩效。结果还表明，市场导向在社会创业导向对社会企业绩效的影响中起中介作用。