The aim of this study was to illustrate the importance of major sports events, such as marathons, and their economic impact on hotel performance during these unpredictable times for the events and tourism industry. The analysis was focused on the economic impact of the marathon event on hotel performance in the area hosting the race. For that purpose, we selected the Vienna City Marathon, held yearly in April, as a case. We hypothesized that there will be a higher impact of hotel performance a day prior to the marathon in regard to the hotel performance in multiple nonmarathon occasions. As indicators for hotel performance we have chosen hotel occupancy, revenue per available room, average daily rate and total revenue recorded for: day (always Saturday) prior to the marathon, year average, April average and average Saturday in April. Results from this study revealed significant effects of a marathon on three major hotel performance indicators (i.e., hotel occupancy, revenue per available room and total revenue). Findings from this study could serve the local government or event planners after the current crisis to justify financial investments in hosting a marathon or similar sports events for restarting tourism.

中文翻译：

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COVID-19后体育赛事对重新启动旅游业的酒店绩效的重要性

这项研究的目的是说明重大体育赛事（如马拉松）的重要性，以及在这些赛事和旅游业不可预测的时期内，它们对酒店业绩的经济影响。分析的重点是马拉松比赛对比赛所在地区酒店业绩的经济影响。为此，我们选择了每年4月举行的维也纳城市马拉松为例。我们假设，马拉松比赛前一天的酒店表现对多次非马拉松比赛中的酒店表现会有更大的影响。作为酒店绩效的指标，我们选择了酒店入住率，每间可用客房的收入，平均每日房价和记录的总收入：马拉松之前的天（总是星期六），年度平均值，4月平均值和4月平均值。这项研究的结果表明，马拉松对三个主要酒店绩效指标（即酒店入住率，每间可用客房的收入和总收入）具有重大影响。这项研究的结果可以为当前危机过后的地方政府或活动策划者提供服务，以证明其在举办马拉松或类似体育赛事以重新开始旅游方面的资金投入是合理的。