This work proposes a theory of ‘celebritisation of politics’. It assumes that celebritisation of politics takes shape once politics and political affairs are celebritised. It argues that in democratic countries, not merely individual celebrity turns into politician (celebrification of celebrity -politician), but also individual politician transmutes into celebrity (celebrification of celebrity- politician). The degree to which these celebrifications take place is likely determined by the country-, the media-, celebrity- and audiences-related factors. The first includes political party, government, media and election systems. The second incorporates mediatisation, representation and commodification of celebrity politician by the media and political economic structures of the media and cultural industries. The third consist of diversification and migration of celebrity politician and his/her personal and professional backgrounds. The fourth is connected with characteristics of the audiences addressed by the media and cultural industries, celebrity politician and political actor and organisation s/he associated with. Focusing on Indonesia’s democracy, this work reveals that establishments of the democratic political, media and election systems lead to celebrification of celebrity -politicians taking place in this country. In facing the parliamentary and local government elections, political parties recruited and commoditised substantial number of celebrities as candidates and represented them as political leaders to captivate the electorates and seek either parliamentary or local government offices. Some of them succeeded in such elections. They were migrating not merely across political parties, but also across the election arenas. Total number of those who turned into celebrity -politicians increased substantially, but none of them successfully came up as prominent politicians.

中文翻译：

---

政治的名人化：理解名人向政治的迁移 印度尼西亚新兴民主中名人政治家的名人化

这项工作提出了“政治庆祝”的理论。它假设一旦政治和政治事务被名人化，政治的名人化就会形成。认为在民主国家，不仅名人个人变成政治家（名人-政治家的名人化），而且政治家个人也变成名人（名人-政治家的名人化）。这些庆祝活动发生的程度可能取决于国家、媒体、名人和观众相关因素。第一个包括政党、政府、媒体和选举制度。第二个结合媒体和文化产业的媒体和政治经济结构对名人政治家的中介化、代表性和商品化。第三是名人政治家及其个人和专业背景的多元化和迁移。第四是与媒体和文化产业、名人政治家和政治演员和他/她相关的组织所针对的受众特征有关。这项工作聚焦于印度尼西亚的民主，揭示了民主政治、媒体和选举制度的建立导致了该国发生的名人政治家的庆祝活动。在面对议会和地方政府选举时，政党招募和商品化了大量名人作为候选人，并代表他们作为政治领袖来吸引选民，并寻求议会或地方政府的职位。他们中的一些人在这样的选举中取得了成功。他们不仅在政党之间迁移，而且在选举领域迁移。成为名人政客的总人数大幅增加，但没有一个成功成为杰出政客。