This article aims to understand different service design concepts and investigate how multiple service design concepts may be better integrated and interconnected based on mutually benefitting relationships. It proposes a typology of three service design concepts and an integrative service design framework, which guides specific pathways for cross-fertilization between marketing/management-centric and design-centric service designs and the expansion of multidisciplinary service design. The framework can serve as a frame of reference for discussing service design and as a tool to position existing and future service design studies in the wide landscape of service designs.

中文翻译：

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迈向综合服务设计框架和未来议程

本文旨在了解不同的服务设计概念，并研究如何基于互惠互利的关系更好地集成和互连多个服务设计概念。它提出了三种服务设计概念的类型学和综合服务设计框架，指导以营销/管理为中心和以设计为中心的服务设计之间的交叉融合以及多学科服务设计的扩展的具体途径。该框架可以作为讨论服务设计的参考框架，也可以作为将现有和未来服务设计研究定位在服务设计的广阔领域中的工具。