当前位置: X-MOL 学术Corporate Reputation Review › 论文详情
Our official English website, www.x-mol.net, welcomes your feedback! (Note: you will need to create a separate account there.)
Country’s International Reputation Index
Corporate Reputation Review Pub Date : 2019-10-18 , DOI: 10.1057/s41299-019-00088-8
J. M. Fernandez-Crehuet , J. Rosales-Salas , S. Díaz Cogollos

Nowadays it is very common to make decisions about our actions and behaviors based on a series of perceptions, which have been created according to a series of variables, and in many cases their deep knowledge is unnecessary. The purpose of this paper is to create an index to measure the reputation of a country based on a financial markets perspective to see how attractive a country is for foreign investors by neutral, constant, and officials measurement criteria. Data for 28 countries have been taken from several officials databases and the method used is principal component analysis. The index is a combination of four different dimensions: (1) markets and trade, (2) national accounts, (3) labor market, (4) living conditions and security, along with 23 distinct factors. The top scores in this index are the United Kingdom, Germany, and Sweden, compared to Bulgaria, Croatia, and Greece, which are at the bottom of the table. In general, the best ranked countries receive high scores in all four dimensions, while the worst ranked countries tend to receive low scores in all four dimensions analyzed. Country’s international reputation index could be used to assist public policies designed to improve reputation in countries where it is needed. The study and analysis of this index will make it possible to measure the evolution of the factors that affect the country, both positively and negatively, in order to identify both strengths and weaknesses in order to improve the latter. This paper is the first to explore the dimensions comprising the international reputation construct at a multinational scope in Europe from an empirical analysis using officials datasets. Although other indexes have been widely used for many country-branding projects, they only show what is being measured by interviews or panel of experts but not by neutral, constant and officials measurement criteria, and therefore this paper fills the gap that exists in the current state-of-the-art.

中文翻译:

国家的国际声誉指数

如今,根据一系列感知来做出关于我们的行动和行为的决定是非常普遍的,这些感知是根据一系列变量创建的,在许多情况下,它们的深入知识是不必要的。本文的目的是创建一个指数,从金融市场的角度衡量一个国家的声誉,通过中性、恒定和官方的衡量标准来了解一个国家对外国投资者的吸引力。28 个国家的数据取自多个官方数据库,使用的方法是主成分分析。该指数是四个不同维度的组合:(1) 市场和贸易,(2) 国民账户,(3) 劳动力市场,(4) 生活条件和安全,以及 23 个不同的因素。该指数中得分最高的是英国、德国和瑞典,相比之下,保加利亚、克罗地亚和希腊位居榜首。一般来说,排名最好的国家在所有四个维度上都获得高分,而排名最差的国家在所有四个分析维度上的得分都较低。国家的国际声誉指数可用于协助旨在提高国家声誉的公共政策。对该指数的研究和分析将有可能衡量对国家产生积极和消极影响的因素的演变,以确定优势和劣势,从而改善后者。本文首次通过使用官员数据集的实证分析,探讨了欧洲跨国范围内国际声誉结构的维度。
更新日期:2019-10-18
down
wechat
bug