Exploring reputation and organizational communication, this study tests how journalists perceive press releases containing grammatical errors. Journalists (n = 118) read a press release with or without errors from an existing or unknown company. Journalists ranked the press releases without errors more favorably, regardless of their perceptions of the company. Additionally, press releases from the existing company were ranked more favorably than those from the unknown one, regardless of errors. Notably, there were no interaction effects, which suggests that reputation cannot overcome negative error effects and that polished writing cannot overcome negative corporate perception effects. Implications for the public relations–journalism relationship are discussed, as is the legitimacy of using unknown organizations when testing reputation via experiments.

中文翻译：

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两个错误不正确：记者对新闻稿的看法和使用

本研究探索声誉和组织沟通，测试记者如何看待包含语法错误的新闻稿。记者（n = 118）阅读来自一家现有或未知公司的新闻稿，无论是否有错误。记者无论对公司的看法如何，都对没有错误的新闻稿进行了更有利的排名。此外，无论错误如何，现有公司的新闻稿都比未知公司的新闻稿更受欢迎。值得注意的是，没有交互效应，这表明声誉不能克服负面的错误效应，而优美的写作也不能克服负面的企业认知效应。讨论了对公共关系-新闻关系的影响，