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Autonomous readers: the impact of news customisation on audiences’ psychological and behavioural outcomes
Communication Research and Practice ( IF 1.2 ) Pub Date : 2019-08-08 , DOI: 10.1080/22041451.2019.1644586
Di Zhu 1 , Sungkyoung Lee 1
Affiliation  

ABSTRACT Customisation features on news websites and apps provide news readers with increased control over their reading experience by allowing them to choose what they can read next. This study investigated how two types of news customisation features could influence news readers’ need satisfaction for autonomy, news enjoyment, news engagement and intrinsic motivation to continue reading with two experiments. The findings of experiment 1 (n = 47) showed that news readers experienced greater need satisfaction for autonomy and spent more time reading news stories when the stories were provided through customisation features compared to the control condition (non-customisation). Experiment 2 (n = 92) found that participants’ intrinsic motivation to read increased when the stories were presented through the simple customisation feature compared to the no customisation feature. Further, news readers’ locus of control types (internal or external) was found to moderate the effect of the customisation feature on perceived engagement.

中文翻译:

自主读者:新闻定制对受众心理和行为结果的影响

新闻网站和应用程序上的抽象自定义功能允许新闻读者选择接下来可以阅读的内容,从而使他们能够更好地控制阅读体验。这项研究调查了两种类型的新闻定制功能如何影响新闻读者对自主性,新闻享受,新闻参与和内在动机的满意度,以通过两个实验来继续阅读。实验1(n = 47)的结果表明,与控制条件(非定制)相比,通过定制功能提供新闻报道时,新闻阅读者对自治具有更高的需求满意度,并花费更多时间阅读新闻报道。实验2(n = 92)发现,与没有自定义功能相比,通过简单自定义功能呈现故事时,参与者的内在阅读动机增加了。此外,发现新闻阅读者的控制类型(内部或外部)的所在地可减轻定制功能对感知参与度的影响。
更新日期:2019-08-08
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