This article address the issue of employee safety and the social responsibility of multinational apparel retailers who contract with Bangladesh manufacturers in their global supply chain. Both the Alliance for Bangladesh Worker Safety and the Accord on Fire and Building Safety in Bangladesh have been identified as the two primary facilitators for global apparel industry efforts to actively address this serious human rights issue; thus, they have the potential to help drive the success of the industry's corporate citizenship efforts to successfully manage the issue of fire and building safety in Bangladesh. The article further explores these relationships within the context of the “global corporate citizenship” concept, and develops a rationale for the limits of a socially responsible supply chain. In the context of global corporate citizenship, the article describes the existing state of these two industry organizations remediation efforts to ensure a stable supply chain in Bangladesh, and offers an analysis of existing industry nonmarket strategy approaches to improving contractor's factory fire and building safety environments for their employees. Lastly, a comprehensive set of nonmarket strategies for multinational apparel retailers is recommended when addressing their global corporate citizenship commitments to a safe working environment for Bangladesh garment manufacturing employees.

中文翻译：

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跨国企业、员工安全和对社会负责的供应链：孟加拉国和服装行业的案例

本文讨论了在其全球供应链中与孟加拉国制造商签订合同的跨国服装零售商的员工安全问题和社会责任问题。孟加拉工人安全联盟和孟加拉消防与建筑安全协议已被确定为全球服装行业积极解决这一严重人权问题的两个主要推动者；因此，他们有潜力帮助推动该行业的企业公民努力取得成功，以成功管理孟加拉国的火灾和建筑安全问题。本文在“全球企业公民”概念的背景下进一步探讨了这些关系，并为社会责任供应链的局限性提出了基本原理。在全球企业公民的背景下，文章描述了这两个行业组织为确保孟加拉国供应链稳定而采取的补救措施的现状，并分析了现有的行业非市场战略方法，以改善承包商的工厂消防和为其员工建立安全环境。最后，在为孟加拉国服装制造员工提供安全工作环境的全球企业公民承诺时，建议为跨国服装零售商制定一套全面的非市场战略。为员工提供工厂防火和建筑安全环境。最后，在为孟加拉国服装制造员工提供安全工作环境的全球企业公民承诺时，建议为跨国服装零售商制定一套全面的非市场战略。为员工提供工厂防火和建筑安全环境。最后，在为孟加拉国服装制造员工提供安全工作环境的全球企业公民承诺时，建议为跨国服装零售商制定一套全面的非市场战略。