Effective undergraduate instruction requires accurate knowledge of professional communication practices and employer expectations, but ongoing contradictions between academic and professional expectations reflect historical, rhetorical, and pedagogical causes for inaccurate presumptions. Taking a customer service perspective, one business faculty revised its undergraduate goals in terms of empirically determined employer expectations. Interviewing professionals familiar with expectations of entry-level business graduates, the authors identified 10 communication activities, each comprising three to nine subtasks that constitute entry-level communication competencies. The results suggest a need to reconsider traditional curricular organization and instructional focus across the business curriculum to develop relevant skills across all business majors.

中文翻译：

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21世纪商业环境中的交流活动

有效的本科教学需要对专业交流实践和雇主期望的准确了解，但学术和专业期望之间持续存在的矛盾反映了历史、修辞和教学法导致不准确假设的原因。从客户服务的角度来看，一位商学院根据经验确定的雇主期望修改了其本科目标。作者采访了熟悉入门级商科毕业生期望的专业人士，确定了 10 项沟通活动，每项活动包含 3 到 9 个构成入门级沟通能力的子任务。