This study devised a 20-item, six-dimensional Employability Skills Index for entry-level jobs in marketing and sales based on the perceptions of students, and a second, 22-item, six-dimensional Employability Skills Index based on the perceptions of employers. Both indexes demonstrated sound reliability, and we presented initial support for the validity of the scales. The study was based on 418 and 973 survey responses collected from Bangladeshi corporate managers and university students, respectively. The study revealed substantial differences in opinions between employers and students on employability skills required for entry-level marketing and sales positions. Managers prioritized skills such as planning, organizing ability, experience, professionalism, type of major courses taken, and positive attitude towards work. On the other hand, students prioritized skills such as commitment to the organization, commitment to the job area, complex problem-solving skills, internship in a relevant field, critical thinking ability, and basic knowledge of selling.

中文翻译：

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学生和雇主对营销和销售入门级职位的就业技能的看法

本研究根据学生的看法为市场营销和销售的入门级工作设计了一个 20 项六维就业技能指数，以及基于雇主看法的第二个 22 项六维就业技能指数. 这两个指标都表现出良好的信度，我们初步支持了量表的有效性。该研究基于分别从孟加拉国公司经理和大学生那里收集的 418 和 973 份调查回复。该研究揭示了雇主和学生对入门级营销和销售职位所需的就业技能的看法存在重大差异。管理人员优先考虑计划、组织能力、经验、专业精神、所修专业课程类型以及对工作的积极态度等技能。另一方面，