Abstract This paper analyzes the extent to which the filming of the popular television show Game of Thrones affected tourism in the Croatian city of Dubrovnik. Using monthly data and applying difference-in-differences, the study shows that the impact of airing Game of Thrones episodes filmed in Dubrovnik corresponded to approximately 5000 additional tourism overnights per month, or approximately 59,000 per year. Existing results were extended to show that the additional overnights mainly occur during the tourism off-season when transportation and lodging prices are ostensibly lower, consistent with anecdotal evidence. The results provide another example that the filming of a television show can increase the attractiveness of an already well-established and globally-known destination. The results are especially useful for tourism industries in countries with highly seasonal tourism activities, like Croatia, that usually depend on beneficial climatic conditions, which are highly unpredictable and volatile. Filming of popular television shows and increased tourism may provide additional revenue for local economies and help smooth seasonal and yearly volatility of local income.

中文翻译：

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电视引发的旅游：来自克罗地亚的证据

摘要 本文分析了热门电视节目《权力的游戏》的拍摄对克罗地亚杜布罗夫尼克市旅游业的影响程度。该研究使用月度数据并应用差异中的差异，表明在杜布罗夫尼克拍摄的《权力的游戏》剧集播出的影响相当于每月增加约 5000 个旅游过夜，或每年约 59,000 个。扩展现有结果表明，额外的过夜时间主要发生在交通和住宿价格明显较低的旅游淡季，这与轶事证据一致。结果提供了另一个例子，即电视节目的拍摄可以增加已经成熟且全球知名的目的地的吸引力。这些结果对于具有高度季节性旅游活动的国家的旅游业特别有用，例如克罗地亚，这些国家通常取决于有利的气候条件，而这些条件是高度不可预测和易变的。拍摄受欢迎的电视节目和增加旅游业可能为当地经济提供额外收入，并有助于缓解当地收入的季节性和年度波动。