Mausummery, founded in the year 1997, designed and manufactured lawn (lightweight cotton) clothing in Lahore, Pakistan. As the lawn industry became more competitive and the product became homogeneous, the company wanted to focus on service excellence to differentiate its brand and achieve higher sales and market share. The company had opened a number of its own stores in the hope of providing outstanding customer service. However, mystery shopping research had shown the company stores performing poorly relative to the competition, despite the sales training. The CEO and COO had to decide how to handle the situation moving forward.

中文翻译：

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神秘购物的故事：Mausummery 视角！

Mausummery 成立于 1997 年，在巴基斯坦拉合尔设计和制造草坪（轻质棉质）服装。随着草坪行业的竞争越来越激烈，产品变得同质化，该公司希望专注于卓越的服务，以区分其品牌并实现更高的销售额和市场份额。该公司开设了多家自己的商店，希望能够提供出色的客户服务。然而，神秘购物研究表明，尽管进行了销售培训，但公司门店的表现相对于竞争对手而言表现不佳。首席执行官和首席运营官必须决定如何处理未来的情况。