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Qasab: Kutch Craftswomen’s Producer Co. Ltd.
Asian Case Research Journal Pub Date : 2019-02-01 , DOI: 10.1142/s0218927518500116
Shweta Mittal 1 , Vishal Gupta 2 , Manoj Motiani 3
Affiliation  

The ‘Qasab’ case is designed to teach students about the characteristics of social entrepreneurship and the impact it has on the society. It also describes how sustainable development and social innovation are interlinked. ‘Qasab’ was an organization whose main focus was to preserve the traditional art of the Kutch region. The case describes the genesis and the journey of ‘Qasab,’ how it preserved the traditional art forms, and the personality traits of Pankaj Shah (the social entrepreneur who started ‘Qasab’). The case talks about the problems faced by the artisans in the region, which led to the formation of this social venture. Also, it touches upon the HR challenges faced by a social entrepreneur. At the time this case was written, ‘Qasab’ had become a collective enterprise comprising 1,200 rural master craftswomen from 11 ethnic communities spread across 62 villages in the arid interiors of Kutch and has been formally structured and registered as a ‘Producer Company’ owned by traditional craftswomen.‘Qasab’ included different communities such as — ‘Mutwa’, ‘Sodha Rajput’, ‘Jat-Daneta’, ‘Meghwal’, ‘Sindhi Memon’, ‘DhebariyaRabari’, ‘KacchiRabari’, ‘Ahir’, ‘Halepotra’, ‘Sumra,’‘Hingorja’ and ‘Pathan’ — that had distinct embroidery styles and emphasized maintaining these styles (since the embroideries were an integral part of their cultural identity) — to preserve their unique identities. ‘Qasab’ was known for its outstanding quality of authentic Kutch embroidery, appliqué and patchwork products, its hallmark being traditional motifs reflecting the cultural identity of each community in contemporary designs through items of premium quality. ‘Qasab’ had made artisans stakeholders in the organization and was able to preserve the distinct art of each community.The case is based on the theme of social entrepreneurship and analyzes the process of the emergence of such enterprises, their importance and the factors that lead to their success and sustainability. Students can assess how these organizations are different from other types of organizations. The case should help students to find the parameters that show that social innovation and sustainable development are interlinked. The case can be used to study the business model of social innovation.

中文翻译:

Qasab:Kutch Craftswomen's Producer Co. Ltd.

“Qasab”案例旨在让学生了解社会企业家精神的特点及其对社会的影响。它还描述了可持续发展和社会创新如何相互关联。'Qasab' 是一个组织,其主要重点是保护 Kutch 地区的传统艺术。该案例描述了“Qasab”的起源和历程,它如何保留传统艺术形式,以及 Pankaj Shah(创办“Qasab”的社会企业家)的个性特征。该案例讲述了该地区工匠所面临的问题,这些问题导致了这一社会企业的形成。此外,它还涉及社会企业家面临的人力资源挑战。在撰写本案时,“Qasab”已成为一个集体企业,包括 1、来自 11 个民族社区的 200 名农村女工匠分布在 Kutch 干旱内陆的 62 个村庄,并已正式组建并注册为传统女工匠拥有的“生产者公司”。“Qasab”包括不同的社区,例如 - “Mutwa”、“ Sodha Rajput'、'Jat-Daneta'、'Meghwal'、'Sindhi Memon'、'DhebariyaRabari'、'KacchiRabari'、'Ahir'、'Halepotra'、'Sumra'、''Hingorja' 和 'Pathan' —刺绣风格并强调保持这些风格(因为刺绣是其文化身份的一个组成部分)——以保持其独特的身份。'Qasab' 以其正宗的 Kutch 刺绣、贴花和拼接产品的卓越品质而闻名,它的标志是传统图案,通过优质物品在当代设计中反映每个社区的文化特征。“Qasab”使工匠成为组织中的利益相关者,并能够保留每个社区的独特艺术。该案例以社会创业为主题,分析了此类企业的出现过程、重要性和导致的因素他们的成功和可持续性。学生可以评估这些组织与其他类型的组织有何不同。该案例应帮助学生找到表明社会创新和可持续发展相互关联的参数。该案例可用于研究社会创新的商业模式。“Qasab”使工匠成为组织中的利益相关者,并能够保留每个社区的独特艺术。该案例以社会创业为主题,分析了此类企业的出现过程、重要性和导致的因素他们的成功和可持续性。学生可以评估这些组织与其他类型的组织有何不同。该案例应帮助学生找到表明社会创新和可持续发展相互关联的参数。该案例可用于研究社会创新的商业模式。“Qasab”使工匠成为组织中的利益相关者,并能够保留每个社区的独特艺术。该案例以社会创业为主题,分析了此类企业的出现过程、重要性和导致的因素他们的成功和可持续性。学生可以评估这些组织与其他类型的组织有何不同。该案例应帮助学生找到表明社会创新和可持续发展相互关联的参数。该案例可用于研究社会创新的商业模式。学生可以评估这些组织与其他类型的组织有何不同。该案例应帮助学生找到表明社会创新和可持续发展相互关联的参数。该案例可用于研究社会创新的商业模式。学生可以评估这些组织与其他类型的组织有何不同。该案例应帮助学生找到表明社会创新和可持续发展相互关联的参数。该案例可用于研究社会创新的商业模式。
更新日期:2019-02-01
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