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White Print: The Dotted Word
Asian Case Research Journal Pub Date : 2020-04-15 , DOI: 10.1142/s0218927519500135
Sameer Bhajni 1 , Varsha Khandker 1 , Sourabh Patil 1 , Upasana Makati 2
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This case describes the efforts put in and challenges faced by a young female social entrepreneur, Upasana Makati, in an attempt to make a difference in the lives of people who are visually impaired or with poor vision in India. The idea of White Print was to provide interesting reading material for the visually impaired population, including Braille Tactile alphabet books in English and Hindi. Upasana had been handling all the functions on her own with occasional help from interns which has been working out well so far. However, going ahead, the business is bound to face issues related to revenue generation, scaling up, and impact. This can be a good case to introduce the concept of Social Entrepreneurship, Dual Bottom-line, and Hybrid organizations to students.

中文翻译:

白色印刷品:虚线字

这个案例描述了一位年轻的女性社会企业家 Upasana Makati 为改变印度视障或视力不佳者的生活所做的努力和面临的挑战。White Print 的想法是为视障人群提供有趣的阅读材料,包括英语和印地语的盲文触觉字母书。Upasana 一直在自己处理所有的功能,偶尔会有实习生的帮助,到目前为止效果很好。然而,展望未来,该业务必将面临与创收、扩大规模和影响相关的问题。这是向学生介绍社会企业家精神、双重底线和混合组织概念的好案例。
更新日期:2020-04-15
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