When academics talk about the case method of teaching, it sounds great. Most of the leading business schools in the world have adopted the case method of learning and teaching. The rest of the world’s business schools also appreciate the outcome of such a pedagogical approach. In reality, some deeprooted challenges are evident concerning the case method of teaching. For instance, the literature on case method pedagogy and on how to write a robust teaching or business case is limited or outdated. Secondly, many of the business schools that embraced the case method of teaching have few faculty members trained on the use of the case method in teaching or they invest little for faculty capacity building in this regard comparing to the set expectations. Thirdly, most of the available business cases seem to be boring, which fail either to build compelling angel or to get substantial attention to the class. Considering such contextual reality, the paper focuses on the methodological aspects of writing and analyzing a good business case, and justifies the competitive advantage of case method schooling.

中文翻译：

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当案例创造竞争优势时

当学者们谈论案例教学法时，听起来很棒。世界上大多数领先的商学院都采用了案例教学法。世界其他地区的商学院也很欣赏这种教学方法的成果。实际上，案例教学法存在一些根深蒂固的挑战。例如，关于案例教学法以及如何编写稳健的教学或商业案例的文献是有限的或过时的。其次，许多采用案例教学法的商学院很少有教员接受过案例教学法的培训，或者与设定的预期相比，他们在这方面的教师能力建设投入很少。第三，大多数可用的商业案例似乎很无聊，它们要么无法建立引人注目的天使，要么无法引起课堂的大量关注。考虑到这样的背景现实，本文着重于编写和分析一个好的商业案例的方法论方面，并证明案例方法教育的竞争优势是合理的。