Mr. Shrutam Desai, the 38-year-old founder of Onlymobiles.com, was always ahead of the market trend. His love for travelling exposed him to various geographies, demographics and cultures and as a result, he was always ahead of the market curve in predicting the market dynamics. Onlymobiles. com was competing with hundreds of online as well offline retailers in the mobile phones and accessories market. Onlymobiles.com, were selling mobile and smart phones of smaller ticket size and most of the orders were purchased with CoD (cash on delivery) option. While, CoD was essential for sustainable and profitable growth, it posed challenges for the business.In order to compete with the established players and, at the same time, be profitable, Desai examined the options that would help Onlymobiles.com create its niche in the market. He weighed between a change in the retail strategy or a change in the service strategy for Onlymobiles.com.

中文翻译：

---

Onlymobiles.com：重新定义定价策略

38岁的Onlymobiles.com创始人Shrutam Desai先生始终走在市场潮流的前面。他对旅行的热爱使他接触到不同的地理、人口和文化，因此，他在预测市场动态方面总是领先于市场曲线。只有手机。com 在手机和配件市场与数百家在线和离线零售商竞争。Onlymobiles.com 销售票面较小的手机和智能手机，并且大部分订单都是通过 CoD（货到付款）选项购买的。虽然 CoD 对于可持续和盈利的增长至关重要，但它给业务带来了挑战。为了与老牌玩家竞争并同时实现盈利，Desai 研究了有助于 Onlymobiles.com 在市场。