As organizations become more strategic in their marketing and communications efforts – now more than ever – libraries must also implement an effective marketing strategy to successfully build and m...

中文翻译：

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营销计划在行动：图书馆、档案馆和文化组织的分步指南

随着组织在营销和传播工作中变得更具战略性——现在比以往任何时候都更重要——图书馆还必须实施有效的营销策略，以成功地建立和...