ABSTRACT Recruitment advertisements published in technical and professional communication (TPC) conference programs and proceedings offer a snapshot of the messages that these programs use to market themselves and distinguish their value in the marketplace of graduate programs. Using an exploratory mixed methods approach informed by Bakhtin’s theory of addressivity, we developed a two-phase study to assess recruitment advertisements from three perspectives: from the advertisement content itself, from the students being recruited, and from the TPC program coordinators or directors. Recommendations for improving TPC advertising and promotion are given.

中文翻译：

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技术和专业交流项目的学生招聘

摘要 在技术和专业交流 (TPC) 会议项目和会议记录中发布的招聘广告提供了这些项目用来推销自己并在研究生项目市场中区分其价值的信息的快照。使用以巴赫金寻址理论为基础的探索性混合方法，我们开发了一项两阶段研究，从三个角度评估招聘广告：从广告内容本身、从被招募的学生以及从 TPC 项目协调员或主管。给出了改进 TPC 广告和促销的建议。