ABSTRACT

This article examines textual artifacts surrounding Google Lens, an image recognition application, to reveal how it forwards reductive representations of the complex sets of relations constituted through locative media and augmented reality. Working across textual and posthumanist traditions, this article introduces a theoretical approach for investigating the rhetoric of technology, termed the postsymbolic. In acknowledging the formative and ontological role discursive rhetoric plays in the spatial operations and user experiences of and through locative media, the postsymbolic asserts the need for an integrated approach in which symbolic artifacts might be examined through the lens of both discursive rhetorical theory and posthumanism.

摘要

本文研究了图像识别应用程序Google Lens周围的文本工件，以揭示其如何转发通过位置媒体和增强现实构成的复杂关系集的还原表示。本文跨文本和后人文主义的传统，介绍了一种研究技术言论的理论方法，称为后 象征主义。在承认话语修辞在空间操作和用户体验以及通过定位媒体的形成和本体论中的作用时，后象征主义者主张需要一种综合的方法，其中可以通过话语修辞理论和后人文主义的视角来研究象征性文物。