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Sharing is (not) caring? The interactive effects of power and psychological distance on tolerance of unethical behavior
Australasian Marketing Journal ( IF 6.0 ) Pub Date : 2020-08-01 , DOI: 10.1016/j.ausmj.2019.12.002
Widya Paramita 1, 2 , Felix Septianto 3 , Sari Winahjoe 1 , B.M. Purwanto 1 , Ika Diyah Candra 4
Affiliation  

Abstract Despite the tremendous growth of Airbnb, various media have reported ethical misconduct occurring within the Airbnb context by both hosts and users. The current research seeks to examine the interactive effects of power (high vs. low) and psychological distance (close vs. distant) to explain individual tolerance of unethical behavior across two experimental studies for the case of Airbnb. Specifically, we propose that when an individual (i.e., an Airbnb host or user) feels powerless (vs. powerful), that individual will show a low level of tolerance to unethical behavior and tend to judge the ethical behavior more harshly. However, the effect of power will only emerge in the psychologically close condition (e.g., a host judging a host's unethical behavior), but not in the psychologically distant condition (e.g., a host judging a user's unethical behavior). Further, we establish that this interactive effect is mediated by feelings of empathy.

中文翻译:

分享(不)关怀?权力与心理距离对不道德行为容忍度的互动影响

摘要尽管Airbnb的发展迅猛,但各种媒体都报道了在Airbnb上下文中,房东和用户都发生了道德违规行为。当前的研究试图检验力量(高与低)和心理距离(近与远)的相互作用,以解释针对Airbnb的两项实验研究对不道德行为的个体容忍度。具体来说,我们建议,当一个人(例如,Airbnb房东或用户)感到无能为力(相对于有权势)时,该人将表现出对不道德行为的低容忍度,并倾向于更严厉地判断道德行为。但是,权力的影响只会出现在心理上接近的状态(例如,主持人判断主持人的不道德行为),而不会出现在心理上遥远的状态(例如,主持人判断用户的不道德行为)。此外,我们确定这种互动效应是由同情的情绪介导的。
更新日期:2020-08-01
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