ABSTRACT This article presents the Data-Driven Creativity Project (DDCP) materials designed to enhance screen students’ understandings of how aesthetic choices impact the audience. The project first collected data on audience attention (eye-tracking), arousal (skin conductance level) and emotion (using facial expression). This data was then used in pedagogical materials delivered to two student cohorts in both lecture format and as an e-learning package. Self-reported survey data on the student experience indicates significant increase in Learning Interest toward the concepts of the DDCP, as well as strong ratings of the material’s Useability and Application to Knowledge. We also report on focus group discussions of the strengths and weaknesses of the DDCP. We show that the DDCP offers an innovative and novel intervention into contemporary screen creativity pedagogy, forging a valuable teaching-research nexus between the findings of the research field of cognitive media theory and their application in the field of student production.

中文翻译：

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屏幕制作学生的数据驱动创造力：开发和测试涉及受众生物特征识别的学习材料

摘要本文介绍了数据驱动的创意项目（DDCP）材料，旨在增强屏幕学生对审美选择如何影响受众的理解。该项目首先收集了有关观众注意力（眼动追踪），唤醒（皮肤电导水平）和情绪（使用面部表情）的数据。然后，以讲课形式和电子学习包的形式将这些数据用于教学材料中，并分发给两个学生群体。自我报告的有关学生经历的调查数据表明，学习者对DDCP概念的兴趣显着增加，并且对该材料的实用性和知识应用给予了很高的评价。我们还将报告关于DDCP优缺点的焦点小组讨论。