ABSTRACT The impress of corporate management practices on universities is not new. Thorstein Veblen dissected it a century ago, paying special attention to ceremonial discourses and practices that universities used to burnish their image as they competed against one another. A century later, Bonnie Urciuoli has analysed the discourses that liberal arts institutions use to create an image of the product they are selling, the ‘good student’ who will make a good corporate employee. For both authors, these institutional imaginaries have real effects, diverting faculty and student attention from the work of critical social analysis to curry favour with elites upon whom colleges and universities depend for financial support.

中文翻译：

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来自两个镀金时代的自我民族志：Thorstein Veblen、Bonnie Urciuoli 和美国的高等教育

摘要 企业管理实践对大学的影响并不新鲜。一个世纪前，托尔斯坦·凡勃伦 (Thorstein Veblen) 对其进行了剖析，特别关注大学在相互竞争时用来提升形象的仪式性话语和实践。一个世纪后，Bonnie Urciuoli 分析了文科院校用来塑造他们所销售产品形象的话语，“好学生”将成为一名优秀的企业员工。对两位作者来说，这些机构想象都有实际影响，将教师和学生的注意力从批判性社会分析的工作转移到讨好学院和大学所依赖的精英们的财政支持。