The proliferation of hip hop culture in Nigeria today is a trend which occurs as a result of adoption, adaptation and popularization of American hip hop music. Since its inception in the 1990s to date, the Nigerian hip hop culture has evolved among the youth. The impact of this form of cultural imperialism is evident in the manner in which Nigerian male and female artists copy their American counterparts in the objectification of women as sex symbols. A worrying trend in this popular culture is the sexist representation of women in the lyrics, videos and live performances. This attitude is alien, since women were not widely portrayed as mere sex symbols in the music genres that preceded hip hop in Nigeria. The sexist ideology expressed by most Nigerian hip hop artists has been an issue of academic inquiry in recent times; thus, a content analysis of Wizkid's music was undertaken for this study. Wizkid is one of the most popular Nigerian hip hop musicians. By focusing on a selection of his songs and music videos, this paper aims to ascertain the politics of overtly sexualized images of women in his music. It argues that sexual objectification of women in Wizkid's hip hop music serves as a means of boosting his social status and commercial viability in the Nigerian popular music industries.

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尼日利亚当代嘻哈文化中的性别歧视和权力游戏：Wizkid 的音乐

今天尼日利亚嘻哈文化的扩散是美国嘻哈音乐的采用、改编和普及的结果。自 1990 年代至今，尼日利亚嘻哈文化在年轻人中不断发展。这种文化帝国主义形式的影响在尼日利亚男性和女性艺术家模仿美国同行将女性物化为性别象征的方式中显而易见。在这种流行文化中，一个令人担忧的趋势是女性在歌词、视频和现场表演中的性别歧视表现。这种态度是陌生的，因为在尼日利亚嘻哈之前的音乐流派中，女性并没有被广泛地描绘成纯粹的性象征。近来，大多数尼日利亚嘻哈艺术家表达的性别歧视意识形态一直是学术研究的问题。因此，本研究对 Wizkid 的音乐进行了内容分析。Wizkid 是尼日利亚最受欢迎的嘻哈音乐家之一。通过关注他的一些歌曲和音乐视频，本文旨在确定他音乐中明显性感的女性形象的政治意义。它认为，Wizkid 的嘻哈音乐中对女性的性物化是提高他在尼日利亚流行音乐产业中的社会地位和商业可行性的一种手段。