Abstract This study examines how well an improved version of Vigneron and Johnson’s Brand Luxury Index (BLI) operates in a service context. A representative sample of 253 U.S. consumers evaluated the Four Seasons brand, data subjected to exploratory/confirmatory factor analyses. Results indicate that marketing’s most prominent luxury value taxonomy is unstable, inadequate for services research. Over half its items do not operate as they are supposed to. Findings are consistent with studies increasingly questioning BLI stability. Conceptual/empirical suggestions for future research are offered. In particular, how services marketing might develop new, proprietary luxury value frameworks. This is an untapped area offering ample research opportunities.

中文翻译：

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迈向奢侈品服务价值分类法：经验证据和未来方向

摘要这项研究探讨了改进版的Vigneron and Johnson品牌奢侈品指数（BLI）在服务环境中的运作情况。253名美国消费者的代表性样本对“四季”品牌进行了评估，数据经过探索性/确认性因素分析。结果表明，营销中最突出的奢侈品价值分类法是不稳定的，不足以进行服务研究。超过一半的项目无法正常运行。这一发现与越来越多地质疑BLI稳定性的研究相一致。提供了未来研究的概念/经验建议。特别是，服务营销如何开发新的专有奢侈品价值框架。这是一个尚未开发的领域，提供了充足的研究机会。