Abstract Every year, natural disasters such as hurricanes, tornados, wildfires, and floods occur around the world. However, scarce research has been conducted to understand customer reactions to these common but disruptive events. Using survey data from a sample of 231 Americans who were impacted by Hurricane Matthew, the current study aims to provide a link between fear experienced during a natural disaster, perceptions of shopping convenience and shopping behavior in times of a natural disaster. The results will help retail and service providers understand shopping motives and how to prepare their strategies in dealing with the occurrence of natural disaster.

中文翻译：

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自然灾害期间的恐惧：对购物便利性和购物行为的感知的影响

摘要每年，世界各地都会发生自然灾害，例如飓风，龙卷风，野火和洪水。但是，已经进行了很少的研究来了解客户对这些常见但破坏性事件的反应。本研究使用来自231名受到马修飓风影响的美国人的调查数据，旨在提供自然灾害期间经历的恐惧，对购物便利性的看法与自然灾害发生时的购物行为之间的联系。结果将帮助零售和服务提供商了解购物动机以及如何准备应对自然灾害的策略。