ABSTRACT The article aims to determine the extent of gender-related differences in user satisfaction with websites with a focus on the asymmetric and nonlinear effects of customer satisfaction. An experiment was conducted with 15 men and 15 women who undertook a typical task (scenario) on 44 websites. Overall, 1,320 evaluations of website quality attributes were obtained and analyzed. The results reveal that men and women differ in their website quality assessment. Marketing professionals should consider their target audience's gender when designing a quality website, or even devise ways of approaching both gender groups through distinct means.

中文翻译：

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在线客户满意度中的性别差异：不对称和非线性效应

摘要本文旨在确定与用户满意度相关的网站性别差异的程度，重点关注客户满意度的非对称和非线性影响。在44个网站上对15位男性和15位女性进行了一项典型任务（场景）的实验。总体上，获得并分析了1,320个网站质量属性评估。结果表明，男人和女人在网站质量评估上存在差异。营销专业人员在设计优质网站时应考虑目标受众的性别，甚至应设计通过不同方式与两个性别群体接触的方式。