ABSTRACT Social imaginaries, like those in the work of A. B. “Banjo” Paterson and Henry Lawson, reinforced by contemporary ideas of a bucolic rural idyll, reflect images of Australia shared in contemporary media. These images are often used in marketing rural places. This research examines the social imaginaries used to create marketing for a wide-ranging area around Stanthorpe, Queensland. These marketing ideas promote stereotypes of Australia’s rural areas as rugged, adventurous places filled with “authentic” people and experiences. Promotion of these autochthonous social imaginaries, however, brings with it challenges, including the exclusion of those who don’t fit normative ideas of a predominantly white, male, heterosexual society. This research uses proximity ethics to challenge the notion of using the past to sell the present and contributes to ideas about current rural discourse. Findings may be used to raise awareness within rural Australia about the exclusionary nature of these social imaginaries.

中文翻译：

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BANJO上的银行业务：乡村社会想象中的商业，偏见和归属

摘要社会假想，例如AB“ Banjo” Paterson和Henry Lawson的作品中，被当代田园田园诗的观念所强化，反映了澳大利亚在当代媒体中的形象。这些图像通常用于营销农村地区。这项研究考察了在昆士兰州斯坦索普周围广泛地区创建营销所用的社会想象。这些营销理念促进了澳大利亚农村地区的刻板印象，因为这里崎不平，充满冒险精神的地方充满了“真实的”人和经历。然而，促进这些自发的社会想象力带来了挑战，包括排斥那些不符合以白人，男性，异性恋为主的社会的规范观念的人。这项研究使用接近伦理学来挑战使用过去来出售现在的观念，并有助于人们了解当前的农村话语。调查结果可用于提高澳大利亚农村地区对这些社会想象力的排他性的认识。