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Convenience matter in mobile banking adoption intention?
Australasian Marketing Journal ( IF 6.0 ) Pub Date : 2020-06-01 , DOI: 10.1016/j.ausmj.2020.06.008
Amit Shankar 1 , Bikramjit Rishi 2
Affiliation  

Abstract The purpose of this study is to explore how different dimensions of online convenience impact mobile banking (m-banking) adoption intention. The findings from 432 banking users show that access convenience, transaction convenience, and possession/post-possession convenience predict m-banking adoption intention, with the chief driver being the possession/post-possession convenience. Further, results suggest that the intention to adopt m-banking leads to m-banking adoption and usage. These findings offer unique insights to banks about how to make m-banking platforms more convenient for enhancing the pace of m-banking adoption intention and usage. This study also makes several contributions to the mobile commerce and online convenience literature.

中文翻译:

移动银行采用意图的便利性?

摘要这项研究的目的是探讨在线便利的不同维度如何影响移动银行(m-banking)的采用意图。来自432位银行用户的调查结果表明,访问便利性,交易便利性和拥有/拥有后便利性可预测m-banking的采用意图,其中主要驱动因素是拥有/拥有后便利性。此外,结果表明采用移动银行的意图导致移动银行的采用和使用。这些发现为银行提供了关于如何使移动银行平台更方便地用于提高移动银行采用意图和使用速度的独特见解。这项研究还为移动商务和在线便利性文献做出了一些贡献。
更新日期:2020-06-01
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