Abstract Shopping using mobile applications (apps) is becoming a trend. Studies have highlighted the importance of interface in the case of shopping websites. However, to the best of our knowledge, there is hardly any study that has investigated the impact of interface quality of mobile apps on purchase intention. The purpose of this paper is to examine the impact of interface quality of mobile shopping apps on customer intention to purchase. Four dimensions of interface quality of mobile shopping apps (viz. general information quality, product information related quality, layout quality, and visual appeal quality) were explored. Survey method was used to test the framework developed in this study. Results suggest that shopping apps' interface quality has indirect effect on purchase intention. Shopping app-interface quality has a positive impact on perceived enjoyment, which has little but positive impact on purchase intention using shopping apps. Shopping app-interface quality has no effect on perceived trust, but perceived enjoyment exerts a positive effect on perceived trust, which positively influences customer intention to purchase using shopping apps. Further, the study discusses theoretical and managerial implications and concludes with limitations and avenues for future research.

中文翻译：

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移动购物应用程序的界面质量是否会影响购买意愿？实证研究

摘要使用移动应用程序（应用程序）购物正在成为一种趋势。研究突出了界面对于购物网站的重要性。但是，据我们所知，几乎没有任何研究调查移动应用程序界面质量对购买意愿的影响。本文的目的是研究移动购物应用程序界面质量对客户购买意愿的影响。探索了移动购物应用程序界面质量的四个维度（即一般信息质量，与产品信息相关的质量，布局质量和视觉吸引力质量）。调查方法用于测试本研究中开发的框架。结果表明，购物应用的界面质量对购买意愿有间接影响。购物应用程序界面的质量对感知的享受有积极影响，对使用购物应用程序的购买意愿几乎没有影响。购物应用程序界面的质量不会影响感知的信任，但是感知的享受会对感知的信任产生积极影响，这会积极影响客户使用购物应用程序进行购买的意图。此外，该研究讨论了理论和管理意义，并以未来研究的局限性和途径得出结论。