Abstract The concept of artificial intelligence (AI) was born in the mid-twentieth century to describe endeavours in computer science focusing on the simulation of human learning. Since then, advances in computing, data collection and data storage have made AI an increasingly important area for researchers and practitioners across a range of disciplines in business and the social sciences. Despite that, there appears to be very few attempts at cataloging and condensing prior research in this area. As such, this paper uses the VOSViewer data visualizer to determine the major authors in the field and to identify themes and concepts emanating from prior research.

中文翻译：

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市场营销中的人工智能：书目视角

摘要人工智能（AI）的概念诞生于20世纪中叶，它描述了计算机科学中致力于人类学习模拟的努力。从那时起，计算，数据收集和数据存储的进步使AI成为商业和社会科学各个领域的研究人员和从业人员越来越重要的领域。尽管如此，在该领域中几乎没有尝试对现有研究进行分类和整理。因此，本文使用VOSViewer数据可视化工具确定该领域的主要作者，并确定先前研究产生的主题和概念。