ABSTRACT In support of the National FFA Organization (formerly, the Future Farmers of America), Ram Trucks declared 2013 the ‘Year of the Farmer.’ Their commemorative Super Bowl commercial featured radio broadcaster Paul Harvey’s iconic 1978 speech, ‘So God Made a Farmer.’ This essay interrogates Harvey’s speech and its aestheticization and reception during Super Bowl XLVII in order to trace how U.S. settler colonialism is embodied and recognized, particularly in relation to narratives of the ‘secularization’ of the United States and U.S. political life. It argues that the resolutely Christian visions of social life and selfhood, modes of ethics, and place-making within the nostalgic speech and commercial continue to order and naturalize the interface between heteropatriarchy, white supremacy, and U.S. settler colonialism. It also argues that although such religiose forms of relationality are reproduced and amplified in the spectatorship of the Super Bowl, they are imbued with ostensibly secular national and imperial meaning, and thus obfuscated as such. This essay ultimately argues that such religiose invocations of proper relationality – as a node of racialization and the production of power – can shuttle between religious and secular contexts while continuing to encode and reproduce formations of U.S. settler colonialism and imperialism.

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“所以上帝造了一个农夫”：美国的土地想象和定居与帝国的存在

摘要为了支持国家FFA组织（以前称为美国未来农民），Ram Trucks宣布2013年为“农民年”。他们的纪念超级碗广告以电台广播员保罗·哈维（Paul Harvey）1978年的标志性演讲“上帝使农民”为特色。这篇文章审问了哈维在“超级碗”（XL）期间的讲话及其审美化和接受度，以追溯美国殖民者的殖民主义是如何体现和认可的，特别是有关美国“世俗化”和美国政治生活的叙述。它辩称，基督教徒对怀旧言论和商业中的社会生活和自我，道德模式以及场所营造的坚决看法继续使异族父权制，白人至上主义和美国殖民者殖民主义之间的关系井然有序并自然化。它还认为，尽管这种宗教形式的关系在超级碗的观看比赛中得以再现和放大，但它们表面上具有世俗的民族和帝国含义，因此被这种模糊不清。本文最终认为，这种适当关系的宗教援引（作为种族化和权力生产的节点）可以在宗教和世俗背景之间穿梭，同时继续编码和复制美国定居者殖民主义和帝国主义的形成。