Abstract This study explored how menstrual-tracker mobile apps have characteristics that reflect menstruation as a taboo in the U.S. culture. Objectification theory and gender schema theory provided a conceptual and overarching framework to explore how the U.S. sociocultural context may play a role in the development of norms and assumptions surrounding menstruation, and in turn, menstrual-tracker mobile apps reflecting society’s norms and assumptions about menstruation as a taboo. A dearth of literature exists about menstrual-tracker mobile apps as cultural products, and an online survey was conducted among a convenience sample of female undergraduate students (n = 258) to investigate if a correlation exists between their attitudes toward menstruation as a taboo and menstrual-tracker mobile apps’ concealment features, self-control features, and sharing features. The analysis of the data revealed that female undergraduate students’ attitudes toward menstruation as a taboo in this study correlated to their attitudes toward concealment features and sharing features but not self-control features on menstrual-tracker mobile apps.

中文翻译：

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泄露秘密：女性对月经的态度和月经追踪移动应用

摘要 本研究探讨了月经追踪器移动应用程序如何具有将月经视为美国文化禁忌的特征。客观化理论和性别图式理论提供了一个概念性和总体框架来探索美国社会文化背景如何在围绕月经的规范和假设的发展中发挥作用，反过来，月经追踪移动应用程序反映了社会对月经的规范和假设禁忌。缺乏将月经追踪器移动应用程序作为文化产品的文献，我们在便利的女本科生（n = 258）样本中进行了一项在线调查，以调查她们对月经作为禁忌的态度与月经之间是否存在相关性。 -tracker 手机应用的隐藏功能，自控功能，和分享功能。数据分析表明，本研究中女大学生将月经作为禁忌的态度与她们对隐藏特征和分享特征的态度相关，但与月经追踪器移动应用程序上的自我控制特征无关。