Abstract

For the fragrance (untitled) by Maison Martin Margiela, the name reveals an inseverable bond with the greater MMM creative universe, which interweaves two states of being: that of artwork, and that of commercial product. The deal that is suspended between the soundbite “untitled” and the object “perfume” has truck with fresh concepts and novel representations, depending on what semantic space is occupied by the name of the perfume: that of an image, an object, or a vernacular. As a particle of language, it is a moniker of perfume, rendering us aware of hidden meanings, including its overreaching universal nature, through a freely interpretative reading.

摘要

对于 Maison Martin Margiela 的香水（未命名），这个名字揭示了与更大的 MMM 创意世界不可分割的联系，它交织了两种存在状态：艺术品和商业产品。暂停在原声“无标题”和对象“香水”之间的交易具有新鲜的概念和新颖的表示，这取决于香水名称所占据的语义空间：图像、对象或白话。作为语言的一个粒子，它是香水的绰号，通过自由解释的阅读，让我们意识到隐藏的意义，包括其超越的普遍性。