Abstract There is a growing number of small fiber farms in the United States that produce materials for handcrafters. Farmers with small fiber farms often use internet sites like Etsy to market and sell their products. The purpose of this research was to examine the selling strategies of farmers with small fiber farms on Etsy and explore how they characterize their farms, lifestyles, animals, and products. The findings were compared to a theoretical framework comprised of the five dimensions of Slow Fashion identified by Jung and Jin (2014) and the concept of nostalgia. To investigate, data were gathered from 45 Etsy shops operated by farmers with small fiber farms. Three major themes emerged from the data, farm history, motivations for farming, and buying farm fresh. Results from this research helped to characterize smaller fiber farmers and investigate their various selling strategies.

中文翻译：

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Etsy 上拥有小型纤维农场的农民生活方式和销售策略的调查

摘要 美国有越来越多的小型纤维农场为手工业者生产材料。拥有小型纤维农场的农民经常使用 Etsy 等网站来推销和销售他们的产品。这项研究的目的是检查在 Etsy 上拥有小型纤维农场的农民的销售策略，并探索他们如何描述他们的农场、生活方式、动物和产品。将研究结果与由 Jung 和 Jin (2014) 确定的慢时尚的五个维度和怀旧概念组成的理论框架进行了比较。为了进行调查，从拥有小型纤维农场的农民经营的 45 家 Etsy 商店收集数据。数据中出现了三个主要主题：农场历史、农业动机和购买新鲜农产品。