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Place-Making the Local to Reach the Global: A Case Study of Pre-Helsinki
Fashion Practice Pub Date : 2018-12-03 , DOI: 10.1080/17569370.2018.1507168
Namkyu Chun , Olga Gurova

Abstract The case of Pre-Helsinki, a designer-driven platform aiming at internationalizing Finnish fashion talents, illustrates how fashion designers through this platform mobilize local actors in reshaping Finnish fashion to increase its visibility at the international level. For this inquiry, the article develops the concept of place-making, which summarizes the collective efforts of fashion designers and other local actors in the internationalization of Finnish fashion. Place-making comprises three themes, including a dynamic and consolidated interplay among the local actors, economic and symbolic contributions of the actors to local development, and its implementation at multiple scales from neighborhood to city and nation. The data for analysis consist of semi-structured interviews with actors around the case and ethnographic observations. The research shows how Pre-Helsinki appeared as a reaction to local- and global-level disconnections in Finnish fashion and how these disconnections were addressed in its activities. The background, origin of the platform, its activities and main actors are discussed in the context of how the platform implements place-making and contributes to building a meaning of Helsinki and Finland as places of fashion. In conclusion, the case is explored in the broader development of the Finnish fashion ecosystem.

中文翻译:

地方化地方以达到全球:前赫尔辛基的案例研究

摘要 Pre-Helsinki 是一个设计师驱动的平台,旨在使芬兰时尚人才国际化,它的案例说明了时装设计师如何通过该平台动员当地参与者重塑芬兰时尚,以提高其在国际层面的知名度。对于这项调查,本文提出了场所营造的概念,总结了时装设计师和其他当地参与者在芬兰时装国际化方面的集体努力。场所营造包括三个主题,包括当地参与者之间动态和整合的相互作用、参与者对当地发展的经济和象征性贡献,以及它在从社区到城市和国家的多个尺度上的实施。用于分析的数据包括对案件周围参与者的半结构化访谈和人种学观察。该研究展示了前赫尔辛基是如何作为对芬兰时尚在地方和全球层面脱节的反应,以及这些脱节如何在其活动中得到解决的。该平台的背景、起源、其活动和主要参与者在该平台如何实施场所营造以及为构建赫尔辛基和芬兰作为时尚场所的意义做出贡献的背景下进行了讨论。总之,该案例在芬兰时尚生态系统的更广泛发展中进行了探索。其活动和主要参与者在该平台如何实施场所营造以及为构建赫尔辛基和芬兰作为时尚场所的意义做出贡献的背景下进行了讨论。总之,该案例在芬兰时尚生态系统的更广泛发展中进行了探索。其活动和主要参与者在该平台如何实施场所营造以及为构建赫尔辛基和芬兰作为时尚场所的意义做出贡献的背景下进行了讨论。总之,该案例在芬兰时尚生态系统的更广泛发展中进行了探索。
更新日期:2018-12-03
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