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Majuli Weaving Cluster: A Study on Weaver Dropout Using Industry Competitive Analysis and Concepts of Behavioral Economics
Fashion Practice Pub Date : 2020-05-03 , DOI: 10.1080/17569370.2020.1769353
Arnab Banerjee , Siewspah Buhroy

Abstract Weaving in addition to being one of the oldest art forms is also one of the most prolific employment generating industries in India. However, of late the Industry has faced a significant amount of weaver dropout. “Dropout” here is defined as the phenomenon of deserting weaving as a key full time career option for other avenues, after they have learnt the art of weaving or have practiced it for a certain length of time. The current study specifically focuses on the weaving cluster of Majuli, a culturally rich river island, based out of Assam, a fast developing province of India. The study uses Porter’s Strategic Five Forces Model of Industry Attractiveness to examine the potential competitive advantages and disadvantages of the Majuli Weaving Industry. It then goes on to briefly look into some policies meant to enhance the weaving (craft based) scenario in India, and relating it to the aforementioned competitive disadvantages faced by the weavers of Majuli. The discussion on the policies and scope of potential improvement is primarily looked into from a Behavioral Economic perspective.

中文翻译:

Majuli 织造集群:使用行业竞争分析和行为经济学概念对织造工辍学的研究

摘要 编织不仅是最古老的艺术形式之一,还是印度最多产的就业产业之一。然而,最近该行业面临着大量的织工辍学。“辍学”在这里被定义为在他们学习了编织艺术或实践了一定时间后,放弃编织作为其他途径的关键全职职业选择的现象。目前的研究特别关注 Majuli 的编织集群,这是一个文化丰富的河岛,位于印度快速发展的阿萨姆邦之外。该研究使用波特的产业吸引力战略五力模型来检验 Majuli 织造业的潜在竞争优势和劣势。然后继续简要研究一些旨在增强印度编织(基于手工艺)场景的政策,并将其与上述 Majuli 编织者面临的竞争劣势联系起来。关于潜在改进的政策和范围的讨论主要是从行为经济学的角度来研究的。
更新日期:2020-05-03
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