Abstract Personal branding is one of the newest topics in branding. It means that each person can have a stable personal brand by considering his/her given goals and using proper strategies. In this paper, the authors have tried to present a framework for personal brand positioning. To achieve this aim, a desk research was performed using meta/synthesis and experts’ poll to extract effective factors and indexes including strategy-based, capability-based, differentiation-based, audience-based, and performance-based dimensions. To measure and evaluate the indexes of framework dimension, a questionnaire was given to and completed by 200 experts in branding field. Questionnaire reliability was measured to be 0.854 by Cronbach's alpha. To evaluate the validation of the questionnaire, content validation method was used. The data was analyzed using structural equations modeling and LISREL software to represent the final framework. The results showed that the framework is well fitted for determining personal brand positioning and the pertaining indexes.

中文翻译：

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提出个人品牌定位的新框架

摘要个人品牌化是品牌化的最新主题之一。这意味着每个人都可以通过考虑自己的既定目标并使用适当的策略来拥有稳定的个人品牌。在本文中，作者试图提出个人品牌定位的框架。为了实现此目标，使用元/综合和专家意见调查进行了案头研究，以提取有效因素和指标，包括基于策略，基于能力，基于差异，基于受众和基于绩效的维度。为了衡量和评估框架维度的指标，向品牌领域的200名专家提供了问卷并完成了问卷调查。问卷调查信度通过Cronbach's alpha测得为0.854。为了评估问卷的有效性，使用了内容有效性方法。使用结构方程模型和LISREL软件对数据进行了分析，以代表最终框架。结果表明，该框架非常适合确定个人品牌定位和相关指标。