Abstract The objective of this study is to compare the effects of a company's perceived levels of trust, reputation, risk perception, and quality, on consumers’ purchasing intention in two contexts. The first context posits a company in stable financial condition, while the second a company in bankruptcy reorganization. After proposing the theoretical model, we conducted research using two questionnaires, which resulted in 187 respondents for the stable company situation, and 189 who responded to questions about companies undergoing corporate bankruptcy reorganization. The results support our assumptions that the state of a company's financial situation has an effect on the relationship of trust on perceived quality, and reputation on purchase intention. These results lead to the conclusion that an unfavourable financial situation does not generally harm consumer perceptions of the supplier company but may cause changes in perceptions of their trust and reputation.

中文翻译：

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公司破产重组对消费者行为的影响

摘要这项研究的目的是在两种情况下比较公司感知的信任度，声誉，风险感知和质量对消费者购买意愿的影响。第一种情况假设一家公司的财务状况稳定，第二种情况则是一家破产重组的公司。在提出理论模型之后，我们使用两个问卷进行了研究，结果有187名受访者表示公司情况稳定，有189名受访者回答了有关公司破产重组的问题。结果支持我们的假设，即公司财务状况会影响信任与感知质量之间的关系以及声誉与购买意愿之间的关系。