Abstract

This study (1) identifies motivations for using social networks (SNs) and (2) tests an integrative model. A systematic literature review was conducted followed by mixed-method research. Technology, social, and individual domains of SNs motivators were identified. The qualitative stage of the research supported the selection of the variables to be tested, and the survey tested these motivations with a sample of 468 respondents. As a result, a new model highlighting the main motivations for using online social networks emerged. Competition and Collective Narrative are new constructs that explain social media use, together with Escapism, Information, Identity, and Socialization.

摘要

本研究 (1) 确定使用社交网络 (SN) 的动机和 (2) 测试综合模型。进行了系统的文献回顾，然后进行了混合方法研究。确定了 SN 激励因素的技术、社会和个人领域。研究的定性阶段支持选择要测试的变量，调查以 468 名受访者为样本测试了这些动机。因此，出现了一种突出使用在线社交网络的主要动机的新模型。竞争和集体叙事是解释社交媒体使用的新结构，以及逃避现实、信息、身份和社会化。