ABSTRACT

Though a lot of studies have analysed the impact of the pandemic on the tourism industry and several suggestions have been made to revive the sector, tourism education is largely overlooked. Tourism and cognate courses offered by higher educational institutions are essentially a part of the tourism system. This study aims to emphasize the perspective of tourism educators with respect to upcoming challenges in the tourism discipline and ways to reinvent and reboot the tourism education in the post-COVID-19 phase. The study adopted a qualitative approach and a total of 22 responses were interpreted. A thematic analysis using the Nvivo 12 plus software was done. Even though there was variability in the respondents’ background, a significant emphasis on curriculum design, industry collaboration, and excellence in research was mutually suggested by the educators. The study suggests that ambidextrous management in tourism education be adopted in post-COVID-19 phase. In other words, educators must become adept at the delivery of courses in a variety of modalities that would enable them to cope with the short and medium-term impacts of teaching in a COVID-19 (incremental innovation), while providing by anticipation of future demands (from industry and students), cutting edge curriculum (radical innovation).

摘要

尽管大量研究分析了大流行对旅游业的影响，并提出了一些振兴该行业的建议，但旅游教育在很大程度上被忽视了。高等教育机构提供的旅游和同类课程本质上是旅游系统的一部分。本研究旨在强调旅游教育者对旅游学科即将面临的挑战的观点，以及在 COVID-19 后阶段重塑和重启旅游教育的方法。该研究采用了定性方法，总共对 22 个回答进行了解释。使用 Nvivo 12 plus 软件进行了专题分析。尽管受访者的背景存在差异，但他们非常重视课程设计、行业合作、和卓越的研究是由教育工作者相互推荐的。该研究表明，在 COVID-19 后阶段，应在旅游教育中采用灵巧的管理。换句话说，教育工作者必须擅长以各种方式提供课程，使他们能够应对 COVID-19（渐进式创新）教学的短期和中期影响，同时通过对未来的预期来提供需求（来自行业和学生），前沿课程（激进创新）。