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Delivering on social good - corporate social responsibility and professional sport: a systematic quantitative literature review
Journal of Strategic Marketing Pub Date : 2021-02-03 , DOI: 10.1080/0965254x.2021.1881147
Joan Carlini 1 , Adele Pavlidis 2 , Alana Thomson 3 , Clare Morrison 4
Affiliation  

ABSTRACT

Given the rising global use of corporate social responsibility (CSR) by professional sport organisations, this paper acts to consolidate the state of scholarly research using a systematic quantitative literature review. Our aim was to critically analyse the literature on CSR and professional sport organisations and in doing so ask, how is the global research at the nexus of sport and CSR poised to deliver social good? Our findings indicate the presence of variability in approaches to investigating CSR in professional sport, and the lack of discrete reporting of target audiences and initiatives evidenced across our sample. We suggest there is potential to learn from other disciplinary approaches to CSR research and to push towards conceptual clarity. Finally, sport organisations can lever sports’ unique qualities to deliver, engage and unite people across a range of boundaries, and to promote and create social value which is even more important as we navigate the post-COVID-19 environment of uncertainty and resource constraints.



中文翻译:

实现社会公益-企业社会责任和职业体育:系统的定量文献综述

摘要

鉴于专业体育组织在全球范围内日益使用企业社会责任(CSR),本文旨在通过系统的定量文献综述来巩固学术研究的状态。我们的目的是对有关CSR和专业体育组织的文献进行批判性分析,并以此为出发点,如何在体育和CSR的联系中进行全球研究以交付社会福利?我们的研究结果表明,在调查专业运动中企业社会责任的方法上存在差异,并且在我们的样本中缺乏对目标受众和计划的离散报告。我们建议有潜力从其他学科方法中学习企业社会责任,并推动概念清晰。最后,体育组织可以利用体育的独特品质来传递,

更新日期:2021-02-03
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