ABSTRACT

Just as the social categories of class, gender, and religion became unstable during the “age of fracture” (Daniel Rodgers), the idea that we are all consumers was consolidated. The emergence of societies in which the consumer became a pivotal figure during the second half of the twentieth century constitutes a distinct phase in the history of consumption, which impacted the politics of consumption. This article expands the view of political consumption by looking at the institutionalization of the consumer in Dutch political system. In the course of the postwar period, an abstract notion of the consumer became widely accepted. This view was emancipatory, negating existing differences through unifying consumer policies. Focusing on the entanglement of the consumer with other social roles and categories in these negotiations, the article demonstrates that political consumption is not an anomaly, but the result of such entanglements.

摘要

就像在“破裂时代”（Daniel Rodgers）中阶级，性别和宗教的社会类别变得不稳定一样，我们都是消费者的观念得到了巩固。在二十世纪下半叶，消费者成为举足轻重的人物的社会的出现，构成了消费史上一个独特的阶段，它影响了消费政治。本文通过研究荷兰政治体系中消费者的制度化来扩展政治消费的观点。在战后时期，消费者的抽象概念被广泛接受。这种观点是解放性的，通过统一消费者政策消除了现有差异。在这些谈判中，重点关注消费者与其他社会角色和类别的纠缠，