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The economics of social media (super-)stars: an empirical investigation of stardom and success on YouTube
Journal of Media Economics Pub Date : 2018-10-02 , DOI: 10.1080/08997764.2020.1849228
Oliver Budzinski 1 , Sophia Gaenssle 2
Affiliation  

A new type of superstars developed with the rise of social media markets: social media superstars (SMS). The economic literature on the superstar phenomenon provides empirical evidence on different...

中文翻译:

社交媒体(超级)明星的经济学:对 YouTube 上的明星和成功的实证调查

随着社交媒体市场的兴起,出现了一种新型的超级明星:社交媒体超级明星(SMS)。关于超级明星现象的经济文献提供了不同...
更新日期:2018-10-02
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